Song for Blood Donor’s Recruitment and Promotion during COVID-19 Pandemic
Journal name: The Malaysian Journal of Medical Sciences
Original article title: Song for Blood Donor’s Recruitment and Promotion during COVID-19 Pandemic
The Malaysian Journal of Medical Sciences (MJMS) is a peer-reviewed, open-access journal published online at least six times a year. It covers all aspects of medical sciences and prioritizes high-quality research.
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Pei Pei Tan, Jernih Abdul Rahman, Mat Noh Sarah, Siti Az-Syazni Amirah Mohamad Azlin, Norsazila Zambree, Sabariah Mohd Noor
The Malaysian Journal of Medical Sciences:
(A peer-reviewed, open-access journal)
Full text available for: Song for Blood Donor’s Recruitment and Promotion during COVID-19 Pandemic
Year: 2022 | Doi: 10.21315/mjms2022.29.6.17
Copyright (license): CC BY 4.0
Download the PDF file of the original publication
Summary of article contents:
Introduction
The use of songs in public health education has emerged as a powerful strategy for disseminating health information and motivating behavioral changes among the general population. This approach is particularly relevant in the context of the COVID-19 pandemic, where blood banks faced significant challenges in maintaining donor levels. In response, a song titled "Keep the World Beating" was created to raise awareness about the need for blood donations and encourage voluntary participation in blood donation drives. By leveraging social media to broadcast a live donation event alongside the music video, the initiative sought to enhance visibility and accessibility, ultimately leading to an increase in blood donations.
Strengthening Blood Donation Awareness Through Music
Music serves as an effective medium for communicating health messages and reinforcing community engagement. The project involved collaboration with blood transfusion experts to craft song lyrics that conveyed essential themes about the significance of blood donation, using language that resonated with the local audience. The catchy melody and culturally appropriate lyrics, available in both English and Malay, facilitated easier retention and recall amongst listeners. Following the song's release, a 14.6% increase in blood donations in the month after its launch was observed, highlighting the potential of music to inspire and motivate public health behaviors.
Conclusion
The success of the "Keep the World Beating" initiative underscores the importance of creative content in public health campaigns, particularly during times of crisis. By integrating entertainment into education through song, this approach not only raises awareness but also fosters a sense of community and shared purpose in addressing the critical need for blood donations. As public health organizations seek to implement strategies that resonate with diverse audiences, the findings from this initiative suggest that similar efforts, employing music and social media, could be further explored to enhance donor recruitment and retention, ultimately saving more lives.
FAQ section (important questions/answers):
What was the purpose of the song 'Keep the World Beating'?
The song aimed to raise awareness about the need for blood donation during the COVID-19 pandemic and to encourage people to donate blood, especially considering the significant decrease in donations observed at that time.
How did social media enhance the blood donation campaign?
Social media was utilized for a live broadcast of the donation process and the music video, increasing visibility and accessibility. This approach helped in reaching a wider audience and in promoting blood donation effectively.
What were the results after releasing the song?
Following the song's release, blood donations increased from 2,110 to 2,419 in the month after. Feedback from donors was largely positive, suggesting that the song effectively motivated individuals to contribute.
What communication strategy was used for the song's creation?
The song was developed using the entertainment-education communication strategy, which integrates educational content into entertaining formats. This method aimed to influence attitudes and promote health behavior change, specifically regarding blood donation.
Glossary definitions and references:
Scientific and Ayurvedic Glossary list for “Song for Blood Donor’s Recruitment and Promotion during COVID-19 Pandemic”. This list explains important keywords that occur in this article and links it to the glossary for a better understanding of that concept in the context of Ayurveda and other topics.
1) Blood:
Blood is a vital fluid in the human body responsible for transporting oxygen and nutrients. Its donation is crucial for medical procedures and emergencies. The COVID-19 pandemic highlighted the importance of promoting blood donation awareness, as many blood banks faced significant reductions in donations, impacting patient care.
2) Education:
Education is the process of facilitating learning and acquiring knowledge. In public health, educational strategies are essential to inform communities about health issues, such as the importance of blood donation. Utilizing engaging methods, like songs, can enhance the effectiveness of health education in reaching diverse audiences.
3) Music:
Music serves as a powerful medium for communication and emotional expression. In health promotion, it can effectively disseminate key messages, making complex topics more relatable. The use of music in campaigns, such as promoting blood donation, engages listeners and encourages participation in vital health initiatives community-wide.
4) Knowledge:
Knowledge refers to the information, understanding, and skills acquired through learning. In the context of public health, increasing knowledge around critical issues, like blood donation, is essential for fostering community engagement. Effective educational strategies can empower individuals to make informed health decisions, ultimately saving lives during crises.
5) Beating:
Beating symbolizes vitality and life, as in the expression 'keep the heart beating.' In the context of the song 'Keep the World Beating,' it emphasizes the urgency of donating blood to sustain life. This metaphor aims to inspire action and awareness regarding the importance of blood donation.
6) Chas:
Chash seems to be a potential typo or a misrepresentation in this context. It may not correspond to any relevant concept or term within the provided text. If intended as 'cash,' it could relate to funding for public health initiatives, though there's no direct mention in the provided content.
7) Chang:
Chang, referring to an individual’s name or a representative from a blood bank team, may signify collaboration in health promotion efforts. Effective blood donation campaigns often involve teamwork from various professionals who contribute their skills to create impactful content, such as music, to enhance community awareness and support.
8) Dance:
Dance is a form of artistic expression that can foster community participation and engagement. Public health initiatives leveraging dance, like music, can capture attention and encourage individuals to take part in healthy activities. Movement and rhythm in dancing also promote physical well-being, aligning with health education goals.
9) Line:
Line often denotes a boundary or a message. In health campaigns, establishing clear lines of communication is vital to effectively convey health messages. The 'line' can also refer to lyrics or content within a song that articulates the call-to-action for blood donation, influencing public behavior and perceptions.
10) Celebration:
Celebration involves marking an event with joy and recognition. In public health, celebrating initiatives like World Blood Donor Day fosters community spirit and raises awareness. This collective celebration encourages individuals to engage in blood donation, highlighting its significance while promoting a sense of camaraderie and social responsibility.
11) Discussion:
Discussion encompasses conversations and dialogues about important topics. In health promotion, discussions facilitate the exchange of ideas and experiences about blood donation. Engaging stakeholders in a discussion can lead to shared knowledge, empowerment, and a better understanding of community needs, ultimately enhancing participation in health initiatives.
12) Language:
Language is a key tool for communication, conveying information and emotions. In health campaigns, using accessible and culturally relevant language is essential for reaching diverse audiences. The inclusion of multiple languages, such as English and Malay in the song, ensures broader understanding and engagement, promoting awareness and action.
13) Learning:
Learning is the process through which individuals acquire knowledge or skills. By integrating creative methods, such as songs, health education can be more engaging and impactful. Continuous learning in health awareness contributes to fostering informed decisions among the public, enhancing community participation in critical initiatives like blood donation.
14) Meeting:
Meeting is an organized gathering for discussion or decision-making. In the context of public health campaigns, meetings among stakeholders are crucial for strategizing effective communication and collaboration. These gatherings can help align efforts toward promoting blood donation, allowing teams to share insights and resources, ultimately enhancing outreach.
15) Medium:
Medium refers to the means or channels used to convey messages. In health promotion, various media, such as social media, videos, and songs, serve as effective tools for engaging audiences. Choosing the right medium is essential for maximizing the reach and impact of public health campaigns, especially in promoting blood donation.
16) Raja:
Raja is a Malay word meaning 'king,' which may symbolize leadership or authority. In the context of the blood donation campaign from Hospital Raja Permaisuri Bainun, it embodies the commitment to leading community health initiatives. A strong领导者 ensures effective coordination and engagement in promoting vital health actions like blood donation.
17) Post:
Post refers to the act of sharing information or updates publicly, often on social media platforms. In promoting blood donation, posts can effectively disseminate campaign messages and reach a wider audience. Engaging posts encourage individuals to participate and contribute to community well-being through actions like blood donation.
Other Science Concepts:
Discover the significance of concepts within the article: ‘Song for Blood Donor’s Recruitment and Promotion during COVID-19 Pandemic’. Further sources in the context of Science might help you critically compare this page with similair documents:
Public health, Blood transfusion, Blood supply, Social media, Blood donation, Health Promotion, Community awareness, COVID 19, COVID-19 Pandemic, Educational content, Blood bank, Tertiary Referral Hospital, Voluntary blood donation, Blood donor, Public health programmes, Health professional, Blood and blood products, Local population, Health messages, Blood products.
Concepts being referred in other categories, contexts and sources.