Significance of Global fandom
Global fandom, particularly the engine behind BTS's success, is the focus. The text suggests that fandom extends beyond entertainment. Sports teams can use a similar approach by recruiting international players, acting as a marketing strategy. This not only enhances team performance but also broadens the team's reach and appeal to a global audience.
Synonyms: International followers, Transnational community
The below excerpts are indicatory and do represent direct quotations or translations. It is your responsibility to fact check each reference.
The concept of Global fandom in scientific sources
Global fandom, the engine behind BTS's success, relates to sports teams using international player recruitment as a marketing strategy to broaden their fan base.
From: Sustainability Journal (MDPI)
(1) It pertains to engine behind BTS’ Global Fandom.[1] (2) Sports teams try to recruit potential players to enhance overall team performance, and this study shows that recruiting international players is an effective marketing strategy to broaden.[2]