Significance of Brand development
Brand development in the context of local agricultural products focuses on establishing a distinctive and easily identifiable image. This process aims to improve the tourist experience by adding to the destination's attractiveness. By creating a unique brand, local agricultural offerings can become a memorable part of the tourism sector, thereby boosting the overall appeal of the area.
Synonyms: Brand building, Brand strategy, Branding, Brand management, Brand innovation
The below excerpts are indicatory and do represent direct quotations or translations. It is your responsibility to fact check each reference.
The concept of Brand development in scientific sources
Brand development for local agriculture creates unique identities, boosting tourism and destination appeal. This enhances recognition and contributes to a positive regional image.
From: Sustainability Journal (MDPI)
(1) The influence of social media on this has been the topic researched by numerous authors in different areas, such as customer purchase intention and fashion brands.[1] (2) Brand development is related to destination reputation management, as it is one of the keys to sustainable destination brand development.[2] (3) A business vision and rules for marketing campaigns and improvements in public impact, and one of the generic intangible assets.[3] (4) It is a process where designer enterprises evolve from individual control to team-based management, requiring standardized processes and commercial operations to expand influence.[4] (5) Brand development involves creating a unique and recognizable identity for local agricultural products, which can enhance the tourist experience and contribute to the destination's overall appeal.[5]